Free Tool

Calculate Your
Net Promoter Score

Enter the count of Promoters, Passives, and Detractors from your latest NPS survey to get your score, the full breakdown, and an industry-relative interpretation. No sign-up required — email the full report to yourself if you want a polished copy.

Your Survey Responses

Group respondents by their 0-10 rating. The math is automatic.

Scored 9-10
Loyal enthusiasts who will keep buying and refer others.
people
Scored 7-8
Satisfied but unenthusiastic — vulnerable to competitive offers.
people
Scored 0-6
Unhappy customers who can damage your brand through negative word-of-mouth.
people

Add your industry to see how your score stacks up against the typical range for businesses like yours.

We'll show you a sense of whether your number is strong, average, or below par for your category.

Your NPS Score

Updates instantly as you type.

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Enter at least one Promoter, Passive, or Detractor count to see your NPS score and breakdown.

NPS tells you loyalty. CSAT tells you the last interaction. CES tells you friction.

Most operations use one metric where they should use three. Understanding what each one measures — and how they work together — is the foundation of a useful CX measurement program.

Read NPS vs CSAT vs CES →

How NPS Is Calculated

NPS uses one of the simplest formulas in customer experience measurement.

Step 1: Ask customers "On a scale of 0 to 10, how likely are you to recommend us to a friend or colleague?"

Step 2: Classify responses by score:

  • Promoters (9-10) — loyal enthusiasts who will keep buying and refer others
  • Passives (7-8) — satisfied but unenthusiastic; not counted in the score
  • Detractors (0-6) — unhappy customers who can damage your brand

Step 3: Calculate the score.

NPS = % Promoters − % Detractors

The result is a number between -100 and +100. It is not a percentage. A score of +30 means you have 30 more percentage points of Promoters than Detractors — not "30% of your customers are happy."

How to read the score. The honest answer is: it depends on your industry. Rough benchmarks:

  • +70 or above — world class. Rare. Often selection bias.
  • +50 to +70 — excellent. Strong loyalty engine.
  • +30 to +50 — strong. Typical for healthy SaaS, e-commerce, and hospitality brands.
  • 0 to +30 — healthy but with room to improve. Where many growing businesses sit.
  • -30 to 0 — needs work. More Detractors than Promoters.
  • Below -30 — critical. The customer base is actively unhappy.

For full context on what these numbers mean and how to act on them, see What Is Net Promoter Score (NPS)? and How to Improve Your NPS.

What this calculator does not show:

  • Segmented NPS (by tenure, plan tier, channel) — usually where the actionable insight lives
  • Trend over time (a single score is a snapshot, not a trajectory)
  • The verbatim feedback that explains why respondents scored the way they did — typically the most valuable part of an NPS program

NPS not where you want it?

The path to higher NPS runs through customer service quality, lower customer effort, and faster resolution. We help operations build the operational improvements that move NPS durably — not the survey tricks that move it temporarily.

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